PREFERENSI KONSUMEN MUSLIM BERBELANJA DI PASAR TRADISIONAL BARUGA DAN PASAR MODERN HYPERMART LIPPO PLAZA DI KOTA KENDARI (Study Kasus Pada Masyarakat Kecamatan Baruga dan Kecamatan WuaWua)

Ferni Yustisia Wulandari (17050101030)., F (2022) PREFERENSI KONSUMEN MUSLIM BERBELANJA DI PASAR TRADISIONAL BARUGA DAN PASAR MODERN HYPERMART LIPPO PLAZA DI KOTA KENDARI (Study Kasus Pada Masyarakat Kecamatan Baruga dan Kecamatan WuaWua). Skripsi thesis, IAIN KENDARI.

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Abstract

ABSTRAK Ferni Yustisia Wulandari (17050101030). Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri (IAIN) Kendari, Preferensi Konsumen Muslim Berbelanja di Pasar Tradisional Baruga Dan Pasar Modern Hypermart Lippo Plaza di Kota Kendari. Dibimbing Oleh Alfian Toar, SP. MM dan La Hadisi, S.Ag, M.Pd.I Pokok masalah pada penelitian ini adalah untuk mengetahui Pereferensi Konsumen muslim berbelanja dipasar tradisional dan pasar modren Hypermart Lippo Plaza dikota kendari berdasarkan seperti umur, jenis kelamin, pekerjaan, tingkat pendidikan, tingkat penghasilan, kualitas produk, kehandalan, juga jaminan kepada konsumen yang diteliti. Tujuan penelitian ini yaitu adalah untuk Untuk mengukur dan menguji pendapatan, harga dan pengeluaran belanja dalam berbelanja di pasar tradisional Baruga dan pasar modern Lippo Plaza Kendari. Jenis penelitian yang di gunakan dalam penelitian ini yaitu kuantitatif deskriptif. Sedangkan sampel dalam penelitian ini diambil secara accidental sampling. Variabel dalam penelitian ini menggunakan data primer dan data sekunder. Data primer diperoleh melalui kuisioner, sedangkan data sekunder diperoleh melalui Badan Pusat Statistik, dan Dinas Perdagangan. Hasil penelitian ini menunjukkan kesimpulan bahwa Ada beberapa hubungan karakteristik konsumen terhadap preferensi belanja di Pasar Tradisional dan Pasar Modern, seperti umur, jenis kelamin, pekerjaan, tingkat pendidikan, tingkat penghasilan, kualitas produk, kehandalan, juga jaminan yang memiliki pengaruh terhadap preferensi belanja konsumen di Pasar Tradisional dan Pasar Modern. Kata Kunci: Preferensi, Pendapatan, Harga, Pengeluaran Belanja ABSTRACT Ferni Yustisia Wulandari (17050101030). Sharia Economics Study Program, Faculty of Islamic Economics and Business, State Islamic Institute (IAIN) Kendari,,, “Consumer Preference for Shopping in Traditional Markets and Modern Markets in Kendari City”. Supervised by Alfian Toar, SP. MM., As Advisor I and La Hadisi, S.Ag, M.Pd.I., As Advisor II The main problem in this research is to find out the preferences of Muslim consumers who shop at the traditional market and modern market Hypermart Lippo Plaza in the city of Kendari based on such as age, gender, occupation, education level, income level, product quality, reliability, as well as guarantees to consumers under study. The purpose of this study is to measure and test income, prices and shopping expenditures in shopping at the Baruga traditional market and the modern market Lippo Plaza Kendari. The type of research used in this research is descriptive quantitative. While the sample in this study was taken by accidental sampling. The variables in this study used primary data and secondary data. Primary data was obtained through questionnaires, while secondary data was obtained through the Central Statistics Agency, and the Department of Trade. The results of this study indicate that there are several relationships between consumer characteristics and shopping preferences in Traditional Markets and Modern Markets, such as age, gender, occupation, education level, income level, product quality, reliability, as well as guarantees that have an influence on consumer spending preferences in Traditional Market and Modern Market. Keywords: Preference, Income, Price, Shopping Expenditure.

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