ANALISIS SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS) FINANCIAL TECHNOLOGY PADA BRI MOBILE STUDI BANK BRI KANTOR CABANG KENDARI SAMRATULANGI

Rizky Kurniawan. Nim 16050102054, R (2021) ANALISIS SWOT (STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS) FINANCIAL TECHNOLOGY PADA BRI MOBILE STUDI BANK BRI KANTOR CABANG KENDARI SAMRATULANGI. Skripsi thesis, IAIN KENDARI.

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Abstract

ABSTRAK Rizky Kurniawan. Nim 16050102054. Analisis SWOT (Strengths, Weaknesses, Opportunities, Dan Threats) Financial Technology Pada BRI Mobile, Studi Bank BRI Kantor Cabang Kendari Samratulangi. Dibimbing oleh: H. Alfian Toar, SP, MM. & Dr H. Rusdin Muhalling M.EI Penelitian ini bertujuan untuk mendeskripsikan kekuatan, kelemahan, peluang dan ancaman yang dihadapi Bank BRI melalui pemanfaatan financial technology pada layanan BRI Mobile atau BRImo. Dan kemudian peneliti mencoba merumuskan alternatif strategi menggunakan matriks SWOT dengan menggabungkan berbagai indikator yang terdapat dalam kekuatan, kelemahan, peluang, dan ancaman. Penelitian ini merupakan jenis penelitian deskriptif kualitatif dengan tehnik pengumpulan data yaitu observasi, wawancara dan dokumentasi. Pengujian keabsahan data menggunakan tehnik trianggulasi sumber, trianggulasi tehnik dan trianggulasi waktu. Hasil penelitian menunjukkan bahwa: 1) Kekuatan layanan BRI Mobile adalah kemudahan dalam memanfaatkan akses data layanan keuangan dalam ukuran besar dan kemudahan untuk melakukan transaksi yang tidak terbatas waktu dan tempat, system keamanan aplikasi layanan yang cukup baik, dan fitur menarik serta mudah digunakan dan transformasi aplikasi layanan BRI Mobile yang lama menjadi layanan BRImo. 2) Kelemahan layanan BRI Mobile yakni aplikasi layanan sangat tergantung pada jaringan internet, sehingga transaksi dapat dilakukan saat koneksi internet cukup baik. 3) Peluang yang didapatkan dari pemanfaatan layanan BRI Mobile adalah peluang menciptakan pendapatan bagi Bank BRI melalui kolaborasi dengan merchant online, pelung membantu menciptakan kualitas layanan perbankan yang baik, dan peluang menciptakan jumlh nasabah. 4) Ancaman yang dihadapi Bank BRI melalui pemanfaatn layanan BRI Mobile adalah keterlambatan atau kegagalan dalam memahami kebutuhan nasabah yang didukung dengan munculnya persaingan antar bank sehingga pada suatu kondisi layanan Mobile banking Bank lain lebih unggul, dan munculnya kejahatan dalam dunia perbankan. Dan ditemukan alternatif strategi yakni Strategi SO (Strenghts-Opportunities), Strategi WO (Weaknes-Opportunities), Strategi ST (Strenghts-Threats), dan Strategi WT (Weaknes-Threats). Kata Kunci: Financial Technology, Mobile Banking BRI, Analisis SWOT ix ABSTRAK Rizky Kurniawan. Nim 16050102054. SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) of Financial Technology at BRI Mobile, Study of Bank BRI Branch Office Kendari Samratulangi. Supervised by: H. Alfian Toar, SP, MM. & Dr H. Rusdin Muhalling M.EI This study aims to describe the strengths, weaknesses, opportunities and threats faced by BRI Bank through the use of financial technology on BRI Mobile or BRImo services. And then the researcher tries to formulate an alternative strategy using the SWOT matrix by combining various indicators contained in strengths, weaknesses, opportunities, and threats. This research is a descriptive qualitative research with data collection techniques, namely observation, interviews and documentation. Testing the validity of the data used source triangulation, technical triangulation and time triangulation. The research results show that: 1) The strength of BRI Mobile services is the ease of using access to data on financial services in a large size and the ease of making transactions that are not limited by time and place, a fairly good security system for service applications, and attractive features that are easy to use and transform. The old BRI Mobile service application became a BRImo service. 2) The weakness of the BRI Mobile service is that the service application is very dependent on the internet network, so transactions can be made when the internet connection is good. 3) Opportunities obtained from the use of BRI Mobile services are opportunities to generate income for BRI Bank through collaboration with online merchants, opportunities to help create good quality banking services, and opportunities to create a number of customers. 4) The threats faced by BRI Bank through the use of BRI Mobile services are delays or failures in understanding customer needs which are supported by the emergence of competition between banks so that in a condition other Bank Mobile banking services are superior, and the emergence of crime in the banking world. And found alternative strategies, namely SO Strategy (Strenghts-Opportunities), WO Strategy (Weaknes-Opportunities), ST Strategy (Strenghts-Threats), and WT Strategy (Weaknes-Threats). Keywords: Financial Technology, BRI Mobile Banking, SWOT Analysis

Item Type: Thesis (Skripsi)
Additional Information: Financial Technology, Mobile Banking BRI, Analisis SWOT
Uncontrolled Keywords: Financial Technology, Mobile Banking BRI, Analisis SWOT
Subjects: Fiqhi
Bank
Bank Islam
Ekonomi
Ekonomi Islam
Divisions: Fakultas Ekonomi dan Bisnis Islam > Prodi Perbankan Syariah
Depositing User: Andi Nila Nurfadhilah
Date Deposited: 22 Sep 2021 06:54
Last Modified: 22 Sep 2021 06:54
URI: http://digilib.iainkendari.ac.id/id/eprint/3151

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