PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN THEORY OF PLANNED BEHAVIOR (TPB) TERHADAP MINAT MAHASISWA MENGGUNAKAN MOBILE BANKING SYARIAH (Studi Kasus Pada Mahasiswa/i FEBI IAIN Kendari)

Jodi Wahyu Prayoga Muin (2022), J (2023) PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN THEORY OF PLANNED BEHAVIOR (TPB) TERHADAP MINAT MAHASISWA MENGGUNAKAN MOBILE BANKING SYARIAH (Studi Kasus Pada Mahasiswa/i FEBI IAIN Kendari). Skripsi thesis, IAIN KENDARI.

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Abstract

ABSTRAK Jodi Wahyu Prayoga Muin (2022), Program studi perbankan syariah institut agama islam negeri kendari, Pengaruh Technology Acceptance Model (TAM) Dan Theory of Planned Behavior (TPB) Terhadap Minat Mahasiswa Menggunakan Mobile Banking Syariah (studi pada mahasiswa FEBI IAIN Kendari). Dibimbing oleng pembimbing I ibu Dr. Hj. Ummi Kalsum M.Ag dan pembimbing II bapak Alwahidin S.Si., M.Sc Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat untuk menggunakan layanan mobile banking syariah. Faktor-faktor yang memengaruhi minat mahasiswa untuk menggunakan mobile banking syariah dalam penelitian ini adalah persepsi manfaat (perceived usefulness), persepsi kemudahan penggunaan (perceived ease of use), sikap penggunaan (attitude towards behavior), norma subyektif (subjective norm) dan kontrol perilaku (perceived behavioral control). Penelitian ini merupakan pengembangan dari penelitian sebelumnya yang juga menggunakan model kombinasi TAM (Technology Acceptance Model) dan TPB (Theory of Planned Behavior). Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Islam IAIN Kendari dengan menggunakan metode survei. Peneliti memperoleh respon sebanyak 104 orang mahasiswa IAIN Kendari. Analisis dilakukan dengan menggunakan Software Smart PLS versi 3.0 dan IBM SPSS 25. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan penggunaan, persepsi manfaat, sikap penggunaan, dan kontrol perilaku memengaruhi minat mahasiswa menggunakan mobile banking syariah. Sedangkan norma subjektif tidak memengaruhi minat mahasiswa untuk menggunakan mobile banking syariah. Implikasi dari penelitian ini relevan bagi pihak manajemen bank dan analis mobile banking agar memperhatikan kembali faktor-faktor yang memengaruhi minat individu untuk menggunakan mobile banking dalam mengembangkan sistem informasinya. Kata Kunci : TAM (Technology Acceptance Model), TPB (Theory of Planned Behavior), Minat Menggunakan, Mobile Banking Syariah. ABSTRAC Jodi Wahyu Prayoga Muin (2022), Islamic banking study program at Kendari State Islamic Institute, Effect of Technology Accaptence Model (TAM) and Theory of Planned Behavior (TPB) on Student Interest in Using Islamic Mobile Banking (study of FEBI IAIN Kendari students). Guided by supervisor I, Mrs. Dr. Hj. Ummi Kalsum M.Ag and supervisor II Mr. Alwahidin S.Si., M.Sc This study aims to examine the factors that influence interest in using Islamic mobile banking services. The factors that influence students' interest in using Islamic mobile banking in this study are perceived usefulness, perceived ease of use, attitude towards behavior, subjective norm and behavioral control (perceived behavioral control). This research is a development of previous research which also uses a combination model of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior). This research was conducted at the Faculty of Islamic Economics and Business IAIN Kendari using a survey method. Researchers received a response as many as 104 students of IAIN Kendari. The analysis was carried out using Smart PLS Software version 3.0 and IBM SPSS 25. The results of this study indicate that perceptions of ease of use, perceived benefits, usage attitudes, and behavioral control affect students' interest in using Islamic mobile banking. Meanwhile, subjective norms do not affect students' interest in using Islamic mobile banking.The implications of this research are relevant for bank management and mobile banking analysts to pay attention to the factors that influence individual interest in using mobile banking in developing their information systems. Keywords: TAM (Technology Acceptance Model), TPB (Theory of Planned Behavior), Interest in Using, Islamic Mobile Banking

Item Type: Thesis (Skripsi)
Additional Information: TAM (Technology Acceptance Model), TPB (Theory of Planned Behavior), Minat Menggunakan, Mobile Banking Syariah
Uncontrolled Keywords: TAM (Technology Acceptance Model), TPB (Theory of Planned Behavior), Minat Menggunakan, Mobile Banking Syariah
Subjects: Budaya Organisasi
Ekonomi
Divisions: Fakultas Ekonomi dan Bisnis Islam > Prodi Perbankan Syariah
Depositing User: Mamta Culkari P
Date Deposited: 24 Feb 2023 05:46
Last Modified: 24 Feb 2023 05:46
URI: http://digilib.iainkendari.ac.id/id/eprint/4369

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